📚 Syllabus & Course Curriculum
Data Science & Analytics
Module-by-module breakdown of Social Media Analytics: Introduction, from foundations to a certified capstone project.
Outline
What is Social Media Analytics? • Importance of Data in Social Platforms • Types of Social Media Data • Applications in Marketing and Research
Outline
Likes, Shares, Comments, and Reach • Engagement and Performance Metrics • Audience Insights and Behavior • Tracking Trends and Growth
Outline
Introduction to Sentiment Analysis • Trend Analysis Concepts • Content Performance Evaluation • Simple Data Interpretation
Outline
Marketing and Brand Analysis • Customer Feedback and Opinion Mining • Campaign Performance Tracking • Social Media Strategy Basics
Outline
Role of AI in Social Media Analytics • Career Opportunities in Digital Analytics • Learning Path for Marketing and Data Analytics • Mini Learning Activity / Concept-Based Practice
Earn government-registered certification in Social Media Analytics: Introduction
e-Certificate and e-Marksheet issued on successful completion.
