Social Media Analytics: Introduction

Yes. This is a free online self-paced course designed for beginners.

No. The course is beginner-friendly and suitable for learners from any background.

You will learn how social media data is analyzed, including engagement metrics, trends, sentiment, and performance tracking.

Students, beginners, marketers, entrepreneurs, and professionals can join.

Yes. Learners receive an e-Certification after completing the course.

Social media analytics is the process of collecting and interpreting social media data to understand audience behavior, engagement, trends, and content performance.

Yes. This course is useful for learners interested in digital marketing because it explains engagement metrics, campaign tracking, audience insights, and brand performance analysis.

The Social Media Analytics: Introduction course is designed as a 2–3 week online self-paced course.

Yes. The course introduces sentiment analysis as a basic technique for understanding customer opinions, feedback, and social media comments.

The course explains social media data, engagement metrics, trends, sentiment analysis, campaign tracking, and audience behavior in simple language without requiring prior analytics or technical knowledge. The Social Media Analytics: Introduction course provides a simple and structured foundation in analyzing social media data, understanding audience behavior, and generating insights. It is an ideal starting point for learners interested in digital marketing, analytics, and data-driven communication strategies.