📚 Syllabus & Course Curriculum
Data Science & Analytics
Module-by-module breakdown of Marketing Analytics: Introduction, from foundations to a certified capstone project.
Outline
What is Marketing Analytics? • Role of Data in Marketing • Traditional vs Data-Driven Marketing • Applications in Business and Digital Platforms
Outline
Types of Marketing Data: Customer, Campaign, and Sales • Key Metrics: CTR, Conversion Rate, and Engagement • Customer Behavior and Insights • Importance of Data Quality
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Analyzing Campaign Performance • Understanding Trends and Patterns • Introduction to Customer Segmentation • Simple Data Interpretation
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Digital Marketing and Social Media Analysis • Customer Targeting and Personalization • Campaign Optimization • Business Decision-Making
Outline
AI in Marketing Analytics • Career Opportunities in Marketing and Analytics • Learning Path for Digital Marketing and Data Analytics • Mini Learning Activity / Concept-Based Practice
Earn government-registered certification in Marketing Analytics: Introduction
e-Certificate and e-Marksheet issued on successful completion.
