Introduction to A/B Testing

Yes. This is a free online self-paced course designed for beginners.

No. The course focuses on concepts and practical understanding.

You will learn how experiments are designed, how results are compared, and how A/B testing supports decision-making.

Students, beginners, marketers, entrepreneurs, and professionals from any background can join.

Yes. Learners receive an e-Certification after completing the course.

A/B testing is an experimentation method used to compare two versions of a product, webpage, campaign, or strategy to see which performs better.

A/B testing is commonly used in websites, mobile apps, marketing campaigns, product design, user experience improvement, and business optimization.

The Introduction to A/B Testing course is designed as a 2–3 week online self-paced course.

Yes. This course is useful for learners interested in marketing analytics, product testing, user behavior analysis, website optimization, and data-driven decision-making.

The course explains control groups, test groups, metrics, user behavior, conversion analysis, and result interpretation using simple examples without requiring prior technical or analytics experience. The Introduction to A/B Testing course provides a simple and structured foundation in experimentation and data-driven decision-making. It is an ideal starting point for learners interested in analytics, marketing optimization, product testing, and business intelligence.